Sony reports Selena Gomez’s ‘The Broken Hearts Gallery’ to make theatrical debut this mid-year

Sony is relying upon moviegoers heading back to theaters this late spring.

The film studio reported Tuesday that they are releasing “The Broken Hearts Gallery” in theaters on July 10. This is the first significant theatrical release from the studio in the wake of the coronavirus pandemic.

The film, which is officially produced by Selena Gomez, stars Geraldine Viswanathan, Dacre Montgomery, Utkarsh Ambudkar, Molly Gordon, Phillipa Soo, Suki Waterhouse, Arturo Castro, Ego Nwodim, Taylor Hill and Bernadette Peters. It denotes the directorial presentation of Natalie Krinsky.

“Hearing from more female writers and directors is very much needed,” Gomez said in a statement. “Natalie is a wonderful talent and I am happy to be a part of her debut film. I understand people’s concerns regarding returning to activities we all loved before COVID-19. I hope everyone will listen to scientists’ recommendations and consider others’ health and safety while enjoying the movie theater experience.”

July denotes a big moment for the film industry. Some of the most anticipated movies of the year including Disney’s live-action “Mulan,” Warner Brother’s “Fundamental” and Russell Crowe’s “Unhinged” will all hit theaters.

AMC Theaters, the world’s biggest theater chain said in a filing with the Securities and Exchange Commission a week ago that they have “substantial doubt” they can stay in business in the wake of shutting down areas over the globe because of the pandemic. In any case, in its first-quarter profit report Tuesday they said they intend to open their 1,000 areas over the world in July. AMC declined to comment for this story.

The Chairman of Sony’s Motion Picture Group, Tom Rothman, told CNN in a recent interview that he stays idealistic.

“A joy that comes when you see it in a darkened theater with a bunch of people and you laugh and you cry,” Rothman said. “Actually in the long term, I’m very, very optimistic, but I do not underestimate the short term obstacles, which are significant.”

The declaration of Sony’s “Broken Hearts Gallery” release comes after the updates on the offer of their Tom Hanks film, “Greyhound” to Apple TV+ because of the pandemic.

“Instead of pushing [‘Greyhound’] well into next year, there were many streamers who were very avid for it, and Apple was extremely excited about it,” Rothman said. “Apple was a good home for that particular film. In the case of ‘Greyhound,’ making a deal with Apple made sense, but that is not our overall business.”

Some film distributors are turning amidst the pandemic. Berry Meyerowitz, the leader of film distributor Quiver, said he and his group settled on the choice to switch up their technique when it went to the arrival of their Kevin James thriller, “Becky” by making sure about more than 40 drive-in theaters the nation over, alongside gushing and on-request.

“We feel like we’re giving consumers and the audience the best of both worlds as they can,” he said. “If they’re close to one of the drive-ins to go see it there, which is just an amazing nostalgic experience, but also if they’re not close to a drive-in or would rather watch it at home, they can sit on their couch, download the film and have that amazing experience from the comfort of their home.”

Be that as it may, Rothman is resolute that the eventual fate of moviegoing in the customary sense will be back.

“In the fifties, they said that television would kill movies. And then in the seventies that VHS would kill movies. And then in the eighties that the 300 channel cable television would kill movies. And now they stated that streaming would come and kill movies,” he said. “Let me tell you something, nothing will kill movies.”