Famous Investor Sergey Tokarev talks about the success of Reface. Reface is a Ukrainian app that allows people to swap their faces on GIF images and videos. It is hard for a startup to become successful, but Reface overcame the barriers and achieved global-accreditation just in its first year. The application has stormed the iOS and Android stores.
History of Reface
The history of Reface dates back to 2011. In 2011, a group of developers started on a mission of modernizing machine learning methods. However, the mission went on a side-track and the developers started on a different path. They went on a path to develop their own artificial intelligence technology. They wanted to create such an AI technology that would enable the people to replace their faces in images with quality. Sergey Tokarev says the technology of the app was improved by the team. The developers’ work paid dividends as they eventually created a brand new technology, Reface Technology. The name of the company was after it.
The company is headquartered in Kyiv, Ukraine. It has more than 100 employees. The employees’ and developers’ hard work made it possible to launch an app in January 2020. The concept of the app became an instant hit among the people. In just three months of post-launch, the app was downloaded a million times. The growth kept on rising. More than 75 million people have downloaded the app so far. The app was especially successful in US stores. Reface was also rising on the android TOP of the apps.
Sergey Tokarev says his creation is unique and user-friendly. Sergey Tokarev also says his technology couldn’t be created by competitors. He says the app is available on both AppStore and Google Play. The created Reface GIFs and videos are as realistic as possible. The app takes just a few seconds to create the desired results. The app is easy-to-use with a friendly interface.
World class celebrities have also used Reface to swap images. These celebrities include Snoop Dogg, Britney Spears, Joe Rogan, Chris Brown, Dua Lipa. Justin Bieber used Reface to create promotional videos. These are just a handful of celebrities that have used Reface and shared the images with their followers on social media. Sergey Tokarev says more and more people are using Reface.
Global brands like Amazon Prime, JBL, and Red Bull have also used Reface. Amazon Prime used Reface for the trailer of Borat II. France’s SFR used Cristiano Ronaldo for the company’s image and Reface took part in that advertisement campaign. UAnimals used Reface to support animals in Ukraine.
Future of Reface
The future of Reface is looking bright. Uber, Microsoft, Facebook, and Twitter have invested in Reface. In November, Andreessen Horowitz invested $5.5 million. The list of contributors also includes the managers of Britney Spears and Justin Bieber. Reface will be utilizing the funds for the betterment of technology and expanding partnerships.